AI Briefly – September 9, 2025
Today’s Highlights: Nvidia flexes with a new AI chip, Microsoft and Nebius strike a record GPU cloud deal, Ralph Lauren debuts an AI shopping assistant, chatbots spread misinformation at rising rates, and generative AI reshapes both marketing and healthcare.
🧬 Nvidia Unveils “Rubin CPX” AI Chip
Nvidia introduced its upcoming Rubin CPX AI chip, designed to handle complex video and software generation. The launch reinforces Nvidia’s dominance in advanced AI hardware, showing how crucial chips have become for data-heavy applications. With demand skyrocketing, Rubin CPX is positioned as the next standard in AI processing efficiency.
🏛️ Microsoft and Nebius Ink $17.4B Cloud Deal
Europe’s Nebius Group signed a $17.4 billion, 5-year GPU cloud capacity agreement with Microsoft, with the option to expand to $19.4 billion. The deal strengthens Microsoft’s AI cloud growth and immediately drove Nebius shares up nearly 47%. It’s one of the largest GPU cloud commitments to date, underlining the scale of AI infrastructure demand.
💼 Ralph Lauren Rolls Out “Ask Ralph”
Ralph Lauren launched “Ask Ralph,” a conversational AI-powered shopping assistant. The tool provides personalized recommendations and speeds up the online shopping process by making it more interactive. It’s the latest example of how fashion brands are embracing AI to merge retail with digital experiences.
🧠 AI Chatbots Spread Misinformation Faster
A new report found that AI chatbots are now amplifying misinformation at nearly twice last year’s rate. Certain generative models proved especially vulnerable during breaking news events, where falsehoods spread quickly. The findings intensify ongoing debates about safety, reliability, and oversight in conversational AI.
🔍 Generative AI Reshapes Marketing and Healthcare
A September analysis highlighted the dual role of generative AI: fueling creative workflows in marketing and enabling healthcare advancements. Large language models are being used to improve diagnostics and even support nursing education, while brands lean on AI to create faster, more customized campaigns. The findings show AI’s growing impact across both culture and critical care.
Why It Matters:
From billion-dollar chip deals to fashion shopping assistants, AI is now influencing industries as different as healthcare, retail, and marketing—all while raising concerns about accuracy and trust. The line between hype, utility, and risk is getting sharper by the day.